Michael Maven

Since 2001, I’ve worked in direct response. It’s a discipline where every idea is judged by one thing: did it generate more sales and revenue?

My first lesson came at university.

I was selling a digital guide online. It was the most comprehensive guide available (I know because I bought all the others and filled in the gaps), and it barely sold.

So I rewrote the listing using the rules of direct response. The product stayed exactly the same.

Sales went from one or two a week to 10 to 12 every day.

I’ve applied that lesson ever since.

The hidden sticking points that slow down sales, are called revenue threats. Finding and removing them is what my company, Top Growth Experts, does.

And when hidden sales friction is removed, sales and revenue increase. Using my Smooth Sales Framework, we grew StoryLearning.com’s course sales 2.6× without needing any more traffic.

My clients typically see 24% to 163% more revenue from the same traffic.

We don’t like to guess - we statistically prove our results using A/B tests with paying customers.

I personally work with every client.

I’m a Forbes contributor, and I’ve written for Fortune, Business Insider and SUCCESS. My work has also been featured in Inc., Entrepreneur and HuffPost.