Michael Maven
I help founders of online businesses generate more sales from the traffic they already have.
Grow your sales- Forbes contributor
- Worked in direct response since 2001
- Author of two books
“Clients typically see 24% to 163% more revenue from the same traffic.”
Since 2001, I’ve worked in direct response. It’s a discipline where every idea is judged by one thing: did it generate more sales and revenue?
My first lesson came at university.
I was selling a digital guide online. It was the most comprehensive guide available (I know because I bought all the others and filled in the gaps), and it barely sold.
So I rewrote the listing using the rules of direct response. The product stayed exactly the same.
Sales went from one or two a week to 10 to 12 every day.
I’ve applied that lesson ever since.
The hidden sticking points that slow down sales are called revenue threats. Finding and removing them is what my company, Top Growth Experts, does.
And when hidden sales friction is removed, sales and revenue increase. Using my Smooth Sales Framework, we grew StoryLearning.com’s course sales 2.6× without needing any more traffic.
My clients typically see 24% to 163% more revenue from the same traffic.
We don’t like to guess — we statistically prove our results using A/B tests with paying customers.
I personally work with every client.
I’m a Forbes contributor, and I’ve written for Fortune, Business Insider and SUCCESS. My work has also been featured in Inc., Entrepreneur and HuffPost.
I've worked with Mike on 5 growth projects now. His results have been nothing short of superb. He has a unique combination of skills, from deep customer research and sales process design, to writing scripts and crafting sales copy, and can apply this all to sales funnels on practical and outcome-oriented level. He personally ensured that his work tracked back to genuine ROI, and has voluntarily extended the scope of projects on occasion in order to deliver results. His growth work will be worth millions of dollars in sales over the lifetime of the business.
Olly RichardsFounder, StoryLearning.com · LinkedIn, Sept 2023Twenty-five years of turning attention into revenue.
- 2001
I start in direct response marketing, selling my first product online.
- 2015
Forbes features DAWAL, a concept I created. I go on to write for Forbes as a contributor.
- Books
Get Better Customers Now, a Gold Award winner, and The Scientific Marketing Codex.
- Today
I lead Top Growth Experts, working with StoryLearning.com, NP Digital and PearlParadise.com.
Get Better Customers Now and The Scientific Marketing Codex, both published by Lotus Oakland Publishing Group.
Common questions
Who is Michael Maven?
I’m the founder and lead adviser of Top Growth Experts, a revenue growth advisory for online businesses. I’ve worked in direct response since 2001. I’m a Forbes contributor and the author of two business growth books.
What does Top Growth Experts do?
We find the revenue threats in a sales process: the hidden sticking points that slow down sales. Then we remove them, and prove the growth with A/B tests on paying customers.
What results do clients see?
Clients typically see 24% to 163% more revenue from the same traffic. Using the Smooth Sales Framework, we grew StoryLearning.com’s course sales 2.6× without needing any more traffic.
What books has Michael Maven written?
Get Better Customers Now, a Gold Award winner, and The Scientific Marketing Codex. Both are published by Lotus Oakland Publishing Group.
How do I work with Michael Maven?
Every engagement starts with a conversation to find out whether there’s a measurable opportunity in your business. To start, send an enquiry through the short form on TopGrowthExperts.com.
Is your sales process quietly leaking revenue?
Every engagement starts with a conversation to find out whether there’s a measurable opportunity in your business. If there isn’t, I’ll tell you.
Grow your sales